Arslan Ahmad · Designer & builder · Lahore

I design software for people most software forgets.

SunLife Solar dashboard
WhatsApp AI assistant
Maktabah Daniyal dashboard
Carwan Impex dispatch desk
Welfare society finance dashboard
Restaurant dashboard
Tractor parts dashboard
SunLife Solar
ERP · Solar manufacturing & distribution
01 — Selected work

Systems built around real people

Each project started the same way: sitting with the people who would use it, watching how they actually work, then designing around that — under my studio, Compsora.

Featured · ERP + AI · 2026

SunLife Solar

Open live demo ↗
SunLife Solar owner dashboard

Context

A solar business that manufactures panels and sells inverters, batteries and structures to dealers, installers and homes.

Insight

The owner asked the same questions every evening: what did we sell, who owes us, what is running low, who came to work?

Design

A dashboard built as answers to those questions, in the order he asks them — today in one sentence, stock, profit vs last period, receivables by age, cash and staff. Production recipes turn cells, glass and frames into panels automatically.

Production and recipes
Production & recipes
Sales and returns
Sales & returns
AI · Interaction design · 2026

WhatsApp AI Assistant

WhatsApp Orders with AI assistant panel

Context

In Pakistan, business happens on WhatsApp. Dealers order by voice note, photo and Roman Urdu text — and staff retype it all by hand.

Question

Instead of asking customers to change how they order, how can the system meet them where they already are?

Design

The assistant reads text, voice and photos, labels each message and drafts the next step. Balance, credit limit and salesman sit beside the chat. The AI drafts; a person approves. One tap sends bills and ledgers as PDFs.

Good AI design here meant keeping the human in the loop and making the AI’s reasoning visible.

Flagship · Publishing & distribution · 2026

Maktabah Daniyal

Maktabah Daniyal owner dashboard

Context

A publishing house losing orders between the counter, the warehouse and the courier desk.

Observed

Staff searched and spoke book titles in Urdu, but every tool was English-only. The internet dropped several times a day, freezing billing.

Design

Urdu mode for titles and customers while the interface stays in English. An offline point-of-sale that syncs when the connection returns. Separate desks for POS, COD and dispatch.

Book catalogue with Urdu titles
Urdu titles, English interface
Order centre
Order Centre

The two most important features came from watching people, not from the brief.

Service design · Import · 2026

Carwan Impex

Open live system ↗
Dispatch desk pipeline, customer names blurred

Context

A cosmetics importer with 1,300+ products shipping hundreds of orders a week from two warehouses.

Problem

Invoices were finalized at the front office, but nobody could see whether an order had been picked, packed or handed to the courier.

Design

A Dispatch Desk that mirrors the warehouse floor: received → packing list → packed → dispatched with a transport-receipt photo → customer gets a WhatsApp. One clear button per stage.

Non-profit · 2026

Trust, itemised

Welfare society finance dashboard

Who

RCCMP (Apostolic) International — Rochester Christian Church Ministries of Pakistan, Lahore — and a residents welfare society.

Why it matters

Non-profits live on the trust of members and donors. A clear, auditable record is how a community keeps faith in the organization.

Design

Financial systems designed from mockups for non-technical office staff: vouchers, member receipts, programme vs administration spending, and reports a committee actually reads.

Restaurant dashboard
Hospitality

Boss Signature Dining

Live tables, visual POS, kitchen tickets and recipe costing down to each ingredient.

Tractor parts dashboard
Auto parts SaaS

Chesty Tractor Parts

Accounts and inventory as an offline Windows app and a multi-user SaaS, with an Urdu toggle.

02 — Process

How I work

I learned design by necessity, not in a classroom. Every project follows the same loop.

8business systems designed and shipped
2non-profits with finance systems
1,400+videos written, designed, published
3.2Mviews that paid for my degree
01

Observe

Sit at the counter, the dispatch desk, the accounts office. Watch before asking.

02

Map

Who touches an order, where it gets stuck, what gets lost.

03

Sketch

Mock screens around the real words, languages and habits of the team.

04

Build

Design data, rules and interface together, so the system can’t be used wrongly.

05

Test

Ship to the real team, watch them use it, change what confuses them.

03 — Creative

Making people stop and look

Long before I called it design, I was making things for people to look at — and learning from millions of them what makes someone pay attention.

2020–24

Storinest

YouTube storytelling channel started in the pandemic to pay my tuition. A video a day for four years, every thumbnail designed by me.

3.2M views
2024–26

Drama Decoded

Film and TV recaps through an AI pipeline I designed for scripts, voice, editing and thumbnails.

400+ videos
2026

Etsy store

Product and listing design, and 100+ AI-generated marketing videos made with Google Flow.

78 sales
Now

2D/3D animation

Animated shorts and story-driven explainers — how motion and character make an idea land.

In progress
FYP

Clothing customizer

E-commerce platform where shoppers design their own garments on screen.

2D tool
Etsy · Product design

Four buyers, four worlds

Phone-case artwork for my Etsy store, created with AI-assisted illustration tools, then composed, colour-tuned and prepared for print — each aimed at a different buyer.

Illustrated couple phone case
Neon HEAVEN typography phone case
Vintage woman with black cat phone case
Fashion portrait phone case
University · Presentation design

One idea per slide

From a marketing project comparing Adidas, Nike and Puma (team of three, with Afaq Razzaq and Muhammad Ruhaib), designed in Canva. Full marks on presentations across four years.

Consumer behaviour model slide
STPD model slide
Marketing analysis slide
Puma slide
Consumer behaviour slide, dark
Marketing analysis summary slide
04 — About

Computer scientist by degree. Designer by instinct.

I studied Computer Science at the University of Management and Technology in Lahore (2020–2024) and paid for it myself by building a YouTube channel during the pandemic. Since then I have founded Compsora, a small software studio, and designed eight systems for businesses and non-profits.

Everything I know about design I learned by doing it for real people with real constraints. I am applying to Stanford’s MS in Design to learn it deliberately — to research, prototype and test with rigor — so I can design better tools for the businesses and communities that most technology overlooks.

English · Urdu · Roman Urdu

05 — Contact

Let’s design for the real world.

[email protected] LinkedIn ↗ Compsora ↗ CV (PDF)